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Rowbo
Brand Identity
July, 2026
Rowbo turns a small business into a real website. Paste a link (an Airbnb listing, Google or Facebook) and get a branded site live in minutes, no drag and drop, no design skills required. Run by Tom. I didn't build the product. I did the brand it's wearing: strategy, logo, wordmark, color, and type.
The mark is an interlocking "R," one continuous loop rather than straight strokes. Holds up at favicon size. It sits on deep brown with a single warm orange doing all the accent work.
Type & Color
TASA Orbiter for headers, Inter for body and UI, JetBrains Mono for anything that wants to read as technical. A quiet nod to ‘rowbo.dev’ not ‘.com’. Color is deliberately narrow: one orange (#FA4500) against two near-blacks, plus a plain gray scale for everything else.
TASA Orbiter for headers, Inter for body and UI, JetBrains Mono for anything that wants to read as technical. A quiet nod to ‘rowbo.dev’ not ‘.com’. Color is deliberately narrow: one orange (#FA4500) against two near-blacks, plus a plain gray scale for everything else.
