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Xeno
Brand & Product Design
June, 2025
Xeno is Tap to Pay crypto. Your phone becomes a tap terminal like Apple Pay, except it's fully decentralized and settles in stablecoins on Base. No gas fees to think about, no QR codes. Built by Clive and Tom (Solana Hackathon winners), and two of my closest buddies. We've got a long back catalog together: a fantasy game, an AI gaming platform, and a couple of token launches before this one.
I built the brand from the ground up; the mark, the type, the color system and a physical card to match.
The mark itself is not sketched freehand. It’s built on a strict circle grid, four connected forms resolving into one continuous shape. For something people are trusting with actual money, the mark had to look considered at any size.
Type & Color
Trap carries the voice, it’s technical enough to feel trustworthy, warm enough to actually want to open daily. Paired with black and Xeno’s Yellow instead of the cold blues most crypto products default to. Xeno reads as confident.
Trap carries the voice, it’s technical enough to feel trustworthy, warm enough to actually want to open daily. Paired with black and Xeno’s Yellow instead of the cold blues most crypto products default to. Xeno reads as confident.
There's a physical card too, in two editions; Solana and EVM. Carrying the same black and yellow system over from the app.
Early Explorations
The Final Cards